CASE STUDY THE BALMORAL HOTEL

One of Scotland's most luxurious and grand hotels, The Balmoral, recognised that their beautiful building was considered a landmark in Scotland’s capital. They wanted to share the story of the building’s fascinating history, as well as get a marketing message across about its present day facilities including it’s function capacities.

By providing information on the history of the hotel and key points they wanted to get across, The Chocolate Library team wrote the text for The Balmoral hotel to approve.

On the front of the bar an image was needed. To fit in with the historical aspect of the text, it was decided that an illustration would be more striking than a photograph. The Chocolate Library commissioned illustrator Iain McIntosh to come up with the attractive drawing you see on the front of the bar.

By combining interesting facts alongside their marketing message, The Balmoral now have a unique product that is perfect to give as complimentary gifts in bedrooms, send to their mailing list of previous and potential guests and for their marketing team to give away when promoting the hotel at trade shows and marketing events.